We’re Webstruxure. From web design and copywriting to web development and beyond, we design and develop affordable, smart solutions for applications and websites. We’ve been helping clients navigate the online world from our offices in Wellington since 2001. We create and enhance websites and applications that serve our clients’ needs and help their users. We pride ourselves on achieving great things with modest budgets. Our team includes experts in user experience, web design, content, integration, data and web development. Together we deliver end to end, front to back (and back to front) solutions for the web.
Our services include:
Ongoing support (including content administration, technical support and hosting services)
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Anatomy Of A Great Brand Website
A great brand website and a great brand go hand in hand – because these days, many customers prefer to learn about brands from the brands themselves, not from retailers. Likewise, an increasing number of customers prefer to buy directly from the br... Read More »
Anatomy Of A Great Lead Generation Website
Do you want more customers for your business?And if so, does your website help you gain them?You could have the best web design in the world, but if it doesn’t lead to your website visitors turning into customers or clients, then it probably isn’... Read More »
How To Refresh & Revive Your Site’s Outdated Content
Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you k... Read More »
Adding ALT Text To Images: Do You Really Need To?
We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that... Read More »
How To Write Title Tags and Meta Descriptions To Improve CTR
Original post written by Tim Jones for Webstruxure's blog.Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site.image source: https://neilpatel.com/blog/5-deadly-sins-of-on-page-optimi... Read More »
5 Ways You Can Optimise Your Web Design For Google Search
Original post by Tim Jones for Webstruxure's blog.On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings.But making your website rank hig... Read More »
Do You Have Experience Writing Web Content For *Insert Industry Here*?
Original post written by Tim Jones for Webstruxure's blog.We’ve been asked this question before. And we’re sure it’ll be asked again. Hence the inspiration for this post!Is industry experience important when writing web content?Yes and no. Our ... Read More »
Making The Case For Content: Why Content Needs To Be Put First In Your Website Project Budget
Original post written by Tim Jones for Webstruxure's blog.Enthusiastic imaginary client at the start of their website developmentproject: “Content is King (or Queen)! Having high-quality, readable, engaging content is the No. 1 priority for our web... Read More »
Google My Business – Why You Absolutely Need A GMB Listing
Creating your Google My Business listing is your number one priority in your off page Search Engine Optimisation (SEO) strategy. It’s affordable – in fact it’s FREE! Plus, you’ll be getting your business in front of potentially thousands of c... Read More »
How To Structure URLs For Maximum Search Engine Optimisation
Why do we post so much about Search Engine Optimisation on this blog? Because adopting good SEO practices on the Webstruxure website made a major difference to our own business, by greatly increasing the volume of leads and conversions. And if it can... Read More »
Blogging for Business – Why You Should Start A Blog
Original post written by Briaane Davis for Webstruxure's blog.Blogging is a powerful, inexpensive marketing tool you need to use for your business. Hang on, what is blogging? Alright, it’s 2018 – you probably know! But, just in case, let’s star... Read More »
Social Media Sites – Sharing Your Business Content
Social Media – that’s what you call the websites and applications designed to allow people to communicate quickly and share content in real time. It’s a bit of a beast. So how do you know which social media sites to use? Where should you share ... Read More »
The Ultimate Guide To Building Your SEO Website
Hopefully you’ve talked to Webstruxure and you’re ready to go ahead with building your brand new, search engine optimised website. Webstruxure will build you the best tool possible to get a good result in search rankings, however the key to succe... Read More »
The Good Web Design Checklist
Web design is about a whole lot more than just the visual appearance of your site – although that is certainly important! Here is a handy checklist of things that you need to take into account when redesigning your existing website or having a new ... Read More »