03/28/2018 Social Media – that’s what you call the websites and applications designed to allow people to communicate quickly and share content in real time. It’s a bit of a beast. So how do you know which social media sites to use? Where should you share your content?
Why should I share content on social media sites?This is the answer in one word: Eyeballs.
By publishing your content (be it blogs, articles, photos etc), you increase the amount of people seeing your stuff. This in turn promotes brand awareness and increases traffic to your site. People can also instantly re-share your content – think of this as digital word of mouth!
Posting content on social media sites is also a must to include in your Search Engine Optimisation strategy (specifically off-page SEO). Sharing comes with the bonus of creating more backlinks to your site. By sharing your content, creating fresh and different types of content, your audience will also create backlinks for you by re-sharing.
Which sites should I use for my business?There are squillions of social media platforms out there on the interweb. We’ve named several sites below, but by all means if you find another one you like, go for it!
Let’s break it down into 3 categories:
1. Social bookmarking sitesSocial bookmarking is a way for people to save, search, and manage web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. Included in this category are StumbleUpon, Digg and Reddit.
2. Social republishing sitesYou can also “republish” your content – as a full or abridged version of the original article – on publishing sites. Always include a link back to the original content on your site. Included in this category are Medium and LinkedIn.
3. Visual sitesA BuzzSumo study looking at over 100 million Facebook updates over 3 months found that Facebook updates with images had 2.3 times more engagement than those without. Suffice to say that imagery is a powerful tool for your business. Sites dedicated to visuals include Instagram and YouTube. You can also use graphics, photos and videos on many other sites such as Facebook and Twitter.
Are you B2B or B2C?Business to business (B2B) – this means selling your products or services to other businesses. Some social media sites for B2B:
Business to consumer (B2C) – this is selling your products directly to consumers. Some social media sites for B2C:
Sites that work for B2B and B2C:
- Google Business*
- YouTube, provided you have video content (hot tip: YouTube videos feature prominently in Google search results)
Now, you may find that you can work Snapchat for your B2B wonderfully. This list is merely a guide to get you started, not a rule book.
*Special note about why we think you should be on Facebook and Google Business no matter who you are: Facebook is considered a local SEO signal, meaning search engines look at your business’ Facebook profile as an indicator when they display local search results. And Google Business… Well, Google loves Google!
How should I share content?Content can be shared by linking or republishing. Publishing an entire article means you can include multiple backlinks in your posts, but the type of sharing depends on the platform you’re using. Links are shared on Facebook and Twitter, whereas Medium and LinkedIn are used for the full article.
Play around with different titles. Make a list, and pick out the one that sounds the best. Different titles for the same content may work better across different social media sites.
Each platform will have its own character limit on posts too. It may take some trial and error to see how much of the description is displayed once a post is published. Aim to get your description short enough to meet the limit.
How often do I need to post content?Before you can know the answer to this question, you need to ask yourself:
- How much time can I assign to content creation and distribution?
- Am I providing valuable, helpful information?
- Am I producing high quality content?
Publish as much quality, valuable content as often as you can. Aim for at least once a fortnight to begin with. Posting content is less about meeting some arbitrary number for each social platform, and more about meeting your content strategy goals.
If you are interested in specifics, you might like this article from Hubspot.
Is it really worth my time?This depends on what you want to achieve.
To get backlinks – there’s not much time involved. ‘Blanket posting’ links (i.e. one piece of text is used to share a link across every social media platform) can be easily achieved with automated cross-posting – there are plugins to automagically share blog posts as soon as you publish them.
However, if you want engagement and clicks, you need to engage the audience – ‘blanket posting’ won’t be enough. You’ll have to put in more time and effort.
Your goals determine whether it’s worth it.
Original post written for Webstruxure's blog.
About This Author
We’re Webstruxure. From web design and copywriting to web development and beyond, we design and develop affordable, smart solutions for applications and websites. We’ve been helping clients navigate the online world from our offices in Wellington since 2001. We create and enhance websites and ap…
Read More »
More Articles From This Author
Anatomy Of A Great Ecommerce Website
You want to sell things online. Your customers want to buy things online. So what’s the problem?All too often, the problem is your ecommerce website. For every great example of an ecommerce website that works brilliantly for both a company and its customers, there are a whole lot of sites that are... Read More »
Anatomy Of A Great Brand Website
A great brand website and a great brand go hand in hand – because these days, many customers prefer to learn about brands from the brands themselves, not from retailers. Likewise, an increasing number of customers prefer to buy directly from the brand’s own website, not from a retailer’s site.... Read More »
Anatomy Of A Great Lead Generation Website
Do you want more customers for your business?And if so, does your website help you gain them?You could have the best web design in the world, but if it doesn’t lead to your website visitors turning into customers or clients, then it probably isn’t doing its job.What goes in to developing a great... Read More »
How To Refresh & Revive Your Site’s Outdated Content
Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you know today … because it was. Your blog has evolve... Read More »
Adding ALT Text To Images: Do You Really Need To?
We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are few things I find less exciti... Read More »
How To Write Title Tags and Meta Descriptions To Improve CTR
Original post written by Tim Jones for Webstruxure's blog.Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site.image source: https://neilpatel.com/blog/5-deadly-sins-of-on-page-optimization-that-you-should-run-away-from/Title tags*,... Read More »
5 Ways You Can Optimise Your Web Design For Google Search
Original post by Tim Jones for Webstruxure's blog.On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings.But making your website rank higher for relevant search terms in Google searches i... Read More »
Do You Have Experience Writing Web Content For *Insert Industry Here*?
Original post written by Tim Jones for Webstruxure's blog.We’ve been asked this question before. And we’re sure it’ll be asked again. Hence the inspiration for this post!Is industry experience important when writing web content?Yes and no. Our industry of expertise is writing content for the w... Read More »
Making The Case For Content: Why Content Needs To Be Put First In Your Website Project Budget
Original post written by Tim Jones for Webstruxure's blog.Enthusiastic imaginary client at the start of their website developmentproject: “Content is King (or Queen)! Having high-quality, readable, engaging content is the No. 1 priority for our website redevelopment project.”Same imaginary clien... Read More »
Google My Business – Why You Absolutely Need A GMB Listing
Creating your Google My Business listing is your number one priority in your off page Search Engine Optimisation (SEO) strategy. It’s affordable – in fact it’s FREE! Plus, you’ll be getting your business in front of potentially thousands of customers. Simply keep reading to see how to take a... Read More »
How To Structure URLs For Maximum Search Engine Optimisation
Why do we post so much about Search Engine Optimisation on this blog? Because adopting good SEO practices on the Webstruxure website made a major difference to our own business, by greatly increasing the volume of leads and conversions. And if it can make a major difference to our business, then it... Read More »
Blogging for Business – Why You Should Start A Blog
Original post written by Briaane Davis for Webstruxure's blog.Blogging is a powerful, inexpensive marketing tool you need to use for your business. Hang on, what is blogging? Alright, it’s 2018 – you probably know! But, just in case, let’s start at the start. A blog is simply a space online th... Read More »
The Ultimate Guide To Building Your SEO Website
Hopefully you’ve talked to Webstruxure and you’re ready to go ahead with building your brand new, search engine optimised website. Webstruxure will build you the best tool possible to get a good result in search rankings, however the key to success with SEO is good, quality content.We’ve writt... Read More »
The Good Web Design Checklist
Web design is about a whole lot more than just the visual appearance of your site – although that is certainly important! Here is a handy checklist of things that you need to take into account when redesigning your existing website or having a new website designed.What Are The Goals Of Your Websit... Read More »