Steel Blue has been named one of The Australian's "Best Places to Work 2025", placing in the Top 10 for Medium Businesses. At Steel Blue, comfort, quality, and wellbeing aren’t just built into our boots, they’re built into our culture. We’re proud to foster an environment where some of Australia’s best talent across Product Development, Manufacturing, Operations, Warehousing, Sales, Customer Service, Finance, HR, IT, and Marketing come together to create iconic products loved by workers around the world. Read more here 👉 https://lnkd.in/eX4xqeuy
Steel Blue
Wholesale
Malaga, Western Australia 7,006 followers
Established in comfort
About us
Our story began in Western Australia, and we’ve since grown to become Australia’s leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, we’ve been putting the same amount of care and dedication into our boots as the tradespeople who wear them. True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA). We’ve improved industry standards to keep you safe and we’re on a journey towards achieving social responsibility and sustainability to keep our planet safe. Our advances in product, safety, quality, comfort and industry include: • Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption • Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology • Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips • Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps • Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow • Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue • Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft. Australian owned and designed, our work boots can be seen across the world.
- Website
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http://www.steelblue.com
External link for Steel Blue
- Industry
- Wholesale
- Company size
- 51-200 employees
- Headquarters
- Malaga, Western Australia
- Type
- Privately Held
- Founded
- 1995
- Specialties
- Safety Shoes, Safety Boots, 100% Comfort, Footwear Manufacturer, Steel Toe Cap Boots, Trisole Comfort Technology, Endorsed by the Australian Physiotherapy Association (APA), 30 Day Comfort Guarantee , 100% Australian Owned, Composite Toe Cap, and Charity Boots
Locations
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Primary
18 Irvine Drive
Malaga, Western Australia 6090, AU
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Wittevrouwen 15
Almere, Flevoland 1358, NL
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5500 E Sam Houston Pkwy N
Suite 304
Houston, Texas 77015, US
Employees at Steel Blue
Updates
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Steel Blue has officially raised $2 MILLION for Breast Cancer Care WA! Thanks to your support we're making a real difference in the lives of those affected by breast cancer. Read more about this incredible milestone 👉 https://lnkd.in/g6bfUpUz #SteelBlueBoots #WhatAPair
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Steel Blue proudly hosted a morning tea with Breast Cancer Care WA to mark the beginning of the What a Pair campaign for the month of May. We were honoured to welcome guests from Breast Cancer Care WA, who joined us for an impactful morning of awareness, connection and community. We took this opportunity to honour the legacy of Ros Worthington, the founder of BCCWA, and announce our iconic Southern Cross® Zip Ladies Pink and Purple boots will be name the Ros Worthington. Since 2007, we've helped give breast cancer the boot with our Pink and Purple boots raising $2 million enabling Breast Cancer Care to provide specialised breast care nursing, financial support and counselling to those affected by breast cancer and their loved ones. Steel Blue donates $10 from every pair of Pink and Purple boots sold in Australia directly to Breast Cancer Care WA and $10 from every pair of Pink boots sold in New Zealand to Sweet Louise. You can show your support by purchasing a pair, find your nearest Steel Blue stockist here - https://lnkd.in/gV_9rF52
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The right work boots can make a massive difference for tradespeople on the feet all day. But have you ever thought about boot height? From low-cut work boots to high-leg boots, each style has its own benefits. Learn more about our boot height options and how they can deliver all-day comfort for tradies. https://lnkd.in/gZ_8rUcs #steelblue #steelblueboots #establishedincomfort #workboots #safetyboots #boots #footwear #tradies #tradespeople #mensboots #womensboots #bootheight #lowcut #midcut #highleg
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There’s no better advertisement for a quality work boot than someone saying they’ve been wearing a brand for almost a decade. Dennis Scott, the former NRL-playing popular host of Foxtel’s top-rated home renovation show, isn’t just a famous face on TV. He’s a multidisciplinary tradesman who swears by Steel Blue work boots. “I’ve tried so many boots over the years and then I saw the Steel Blue 100% Comfort Guarantee and I thought, if I’m going to have these on my feet for a long period of time—10, 12, 14 hours a day sometimes—I might as well make sure they’re comfy,” he said. “I tried Steel Blue and they were comfy from the moment I put them on.” The landscaper has been wearing them for nearly 10 years. “They’ve never let me down, and I’m sticking with them.” https://lnkd.in/gyyP-kjE #steelblue #steelblueboots #establishedincomfort #boots #workboots #safetyboots #footwear #steelbluecrew #nrl #tvhost #renovation #homebuilding #carpentry
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James Watkins—known as Jimbo the Electrician on TikTok—discovered Steel Blue work boots after seeing respected tradespeople wearing the brand in their social media posts. So, when he saw the boots in a stall at a trade show, he couldn’t resist picking up his first pair. “They’re slip-on boots and I just absolutely love them,” he said. “They’re quick and easy to get on and off if you’re working in and out of a house; there’s no laces—they save you a lot of time. They were comfortable from day one.” https://lnkd.in/gDfWTGRw #steelblue #steelblueboots #establishedincomfort #workboots #safetyboots #boots #mensboots #womensboots #tradies #ppe #safety #steelbluecrew #electrician
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As teams gear up for the back-to-work season in 2025, ensuring they have the right footwear is key to safety, comfort, and productivity on the job. Investing in high-quality, properly fitted work boots isn’t just about compliance; it’s about looking after your workforce. When employees are comfortable, they’re more focused, more productive, and less likely to experience foot-related issues. At Steel Blue, we design boots with cutting-edge comfort technology, offering superior support and durability for every worksite. Before your team steps on-site, check out our guide to choosing the right work boots. https://lnkd.in/gcvsm47P #steelblue #steelblueboots #establishedincomfort #workboots #safetyboots #boots #footwear #workwear #ppe #comfort #construction #electrican #plumber #fifo
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Jordan Turner took a teenage opportunity, turned it into a successful business, and then took that business and turned himself into a social media superstar! · Jordan found his niche in garden building construction · More than a million people follow Jordan’s work on Instagram and YouTube · He loves Steel Blue work boots for the zip and the all-day comfort. Jordan is inspiring proof that when you find work that engages you and you’re truly passionate about, success will follow! https://lnkd.in/g4BmceTk #steelblue #steelblueboots #workboots #safetyboots #boots #mensboots #womensboots #tradies #trueskill #ppe #safety #establishedincomfort #steelbluecrew #builder #tradesperson
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Our Elastic-Sided Hobart work boot is the perfect combination of convenience and safety. See why the Steel Blue Hobart range has become a go-to choice for tradies. https://lnkd.in/gsugn7Us #steelblue #steelblueboots #establishedincomfort #workboots #safetyboots #boots #footwear #elasticsided #tradies #builder #plumber #workwear #summerworkwear
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From apprentice days to running the site, the Argyle® has been the go-to work boot for tradies globally. With features like scuff caps for extra durability, oil & slip-resistant outsoles, and anti-static and electrical hazard options, this boot was made for tradies and tested by tradies. Check out how the Argyle® has evolved to meet the demands of the trade. https://lnkd.in/g4wMw_n2 #steelblueboots #steelblue #establishedincomfort #workboots #safetyboots #boots #footwear #argyle #plumber #electrician #carpenter #fifo #welder #tough #durable #tradie