PURE is an agile and creative video content agency crossbred with a video marketing agency. We’re experts in using video content to position and promote brands, drive sales and generate leads, increase online engagement and train and motivate corporate staff. We work internationally for both small and large companies, advertising & PR agencies and marketing partners that want to tell their story, build their tribe and and grow their business. We offer a full service video production solution including strategy, creative, production, post production, photography and graphic design. Pure is well known for creativity, strategic approach, high quality production and down to earth, reliable client service that provides results. For over a decade we've stayed true to one simple philosophy "do great work".
External link for PURE
13 Barrys Point Rd
Takapuna, Auckland 0622, NZ
Vines, sunshine and the stunning landscapes of Gisborne were the backdrop for us to tell the story of Lake Road Wines Check out my latest blog https://lnkd.in/gzY_wrEH
The biggest problem I see marketers having with video is not the cost. They don't have the imagination to see how it can be used. Video isn't a box to be ticked on the marketing to-do list. It's a tool that you need to understand how to use. Different videos have different uses at different points of your buyer's path to purchase. If you want to spend your marketing dollars on a video about your business for your home page, thats great. But is it going to move the sales needle? I like to use videos like breadcrumbs. A small trail of snackable content that leads my audience towards me and then warms them up to buy. There's a thousand ways to do that. I like to start at the end. What do you want to make your audience feel? Grab their feelings and you've got them for the entire ride! Video isn't a 'nice to have'. It's an integral tool for any business in today's digital landscape. And it doesn't need to be costly or complex. But getting expert help can avoid the mistakes
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I've found over time that it's often the smaller, family businesses that can gain the most from telling their story with video. Not only to gain more awareness in their marketplace but it gives the whole company a lift, internally. When your entire team gets on board with the creation of your business video they feel a sense of pride and an appreciation of where they work and what they do. It's motivating. We recently produced this video for the team at Argon Distributors and what stood out to me on shoot day was just how motivated the entire team was to present their business in the best light. They took ownership, smiled and did all that was asked. That is awesome for any business. Thanks, team Argon Distributors!
We recently produced a series of videos for the Mayors Taskforce for Jobs MTFJ which involved 12 days of travelling from the Coromandel to Invercargill. Visiting the regions and discovering how Mayors Taskforce for Jobs MTFJ, Local Government New Zealand (LGNZ) and Ministry of Social Development (MSD) are designing programs and support to get more young people into work. We uncovered some heart warming stories from diary farms, barbers, forests, oyster farms, we got to see a slice of a more raw real New Zealand. It was a reminder to me of all the stories that surround us and how some times a well crafted story really can transform perceptions. We all travel different paths in life and I feel honoured to be able to tell the stories of some of these journeys and I hope at the end of the day they make a difference.
I know a lot of you in business are missing out. Missing leverage. You have a long list of happy clients and customers. But you're still doing the heavy lifting when it comes to leads and sales. Why not take a new approach? Let some of your happy customers ease the way for you. Case-studies and testimonial videos are a must have. Second to a personal referral, testimonials build trust. Honest, authentic comments from your ideal customers are like money in the bank. Assets for you to leverage. If you need video, I can help. If you need a strategy for how to use video to grow your business, I can help even more. Video is a tool. Use it. ————————————— View our work www.pureproductions.co.nz Schedule a call with me https://lnkd.in/gAtvAW8A Sign up for my Newsletter http://eepurl.com/bilnpD #purevideocontent #videoproductioncompany #videomarketing
PURE reposted this
Vines, sunshine and the stunning landscapes of Gisborne were the backdrop for us to tell the story of Lake Road Wines Check out my latest blog https://lnkd.in/gzY_wrEH
PURE reposted this
I know a lot of you in business are missing out. Missing leverage. You have a long list of happy clients and customers. But you're still doing the heavy lifting when it comes to leads and sales. Why not take a new approach? Let some of your happy customers ease the way for you. Case-studies and testimonial videos are a must have. Second to a personal referral, testimonials build trust. Honest, authentic comments from your ideal customers are like money in the bank. Assets for you to leverage. If you need video, I can help. If you need a strategy for how to use video to grow your business, I can help even more. Video is a tool. Use it. ————————————— View our work www.pureproductions.co.nz Schedule a call with me https://lnkd.in/gAtvAW8A Sign up for my Newsletter http://eepurl.com/bilnpD #purevideocontent #videoproductioncompany #videomarketing
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Want a sneak peek behind the scenes with Dan Carter? Check out this BTS photo and video shoot Daniel Carter, PURE shot for Mastercard Want to get the latest insights to the world of video production and marketing? Sign up for our Newsletter http://eepurl.com/bilnpD
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Don't you just love days that start with client feedback like this? "The video looks awesome! We’ve watched it over a bunch of times and it looks great".
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Want to know the secrets of being great in front of the camera? Trust me, it's a mix of art and science. Boost Your Energy! Here's the scoop – what feels energetic in person might come across a tad flat on camera. So, dial up your enthusiasm by about 20%. It might feel a bit over-the-top to you, but it'll translate perfectly on-screen. Mind the Gap - Ever noticed how the camera can play tricks on your perception? If you're sharing the frame with someone, the camera might make you seem farther apart than you really are. To counteract this, get cozy and sit a bit closer than usual. It'll look more natural, promise. Speak to One, Impress Many - Despite the potential audience size, here's a golden rule – speak as if you're having a one-on-one conversation. It brings a personal touch to your message, making it more relatable and engaging. Forget the crowd; focus on connecting with that one person on the other side of the lens. Being great on camera is about mastering these subtle nuances. So, whether you're a business pro, a content creator, or just someone wanting to ace their video game, keep these laws in mind.' ————————————— View our work www.pureproductions.co.nz Schedule a call with me https://lnkd.in/gAtvAW8A Sign up for my Newsletter http://eepurl.com/bilnpD #purevideocontent #videoproductioncompany #videomarketing