Point B Strategic Marketing

Based in the Bay of Plenty, RZG Construction has an impressive (and growing) record delivering high-profile projects across the North Island. We were thrilled to work with directors Ryan and Ross to design and create an interactive and engaging website that tells RZG’s story and reflects their achievements and reputation. Website built by our friends at ingot, and photography and video captured by Paul Read with Pilot Films.

The team at Lime Events recently launched their new brand and new leadership, and we were stoked to help create direction for this awesome milestone. We worked closely with Tess Frampton to redefine Lime’s core purpose and values. We then set out to create a new visual identity, with a clean and modern aesthetic, energetic colours, and a fresh and friendly feel. Congrats Tess and team - we can’t wait to see what’s next!

As part of our journey from HGB to Point B, we've redefined our values, and what they mean for our clients.   Insightful // Everything stems from defining your direction   Meaningful // We build true partnerships that get you from A to B   Impactful // We deliver real results that make an impact and help you move forward

Everything stems from having a purpose, and Point B is a brand that reflects ours. Our purpose is to create direction for businesses and brands, merging strategic marketing and creative to help our clients move forward. We’ve been doing this for over 10 years as HGB, and we’re excited to continue the journey with a fresh direction.

Today marks the start of a fresh direction for HGB, as we officially change to Point B. HGB is a brand we have loved for the last 10 years and it feels bittersweet to say goodbye. At the same time, we’re super pumped for this next stage in our journey, and can’t wait to share more of Point B with you! Stay tuned – there’s plenty more to come.

Today marks the start of a fresh direction for HGB, as we officially change to Point B. HGB is a brand we have loved for the last 10 years and it feels bittersweet to say goodbye. At the same time, we’re super pumped for this next stage in our journey, and can’t wait to share more of Point B with you! Stay tuned – there’s plenty more to come.

Fresh Direction // Meaningful Change // Coming April 2024

Thinking of branding your vehicle? Here’s 3 reasons why your brand should be on your ride 🚗 👀 Increase visibility - always be somewhere - A branded vehicle can help increase brand awareness and familiarity. 💭 Make your brand memorable - choose a bright and eye catching design - don't be lost in the sea of grey 📈 Increase ROI – Vehicle signage lasts for years and travels for miles! We’ve branded many vehicles - want yours to be next? DM us!

Hey everyone 👋 We have some big changes happening at HGB and we’re excited to share the news with you all today. After 11 years of leading HGB alongside Kylie, our co-founder and co-director Jacqui Gage-Brown is stepping aside from her role with us. We’re excited to announce that GM Mitch Hyde and SMC Vivienne Hyde will be joining Kylie Harcourt as shareholders. Mitch is also stepping into the role of Managing Director, where he will lead the business alongside Kylie. Mitch and Viv have been a key part of the HGB leadership team since 2020 and we’re super excited for their progression. We are certainly going to miss Jacqui ❤️ ️Together with Kylie, she has helped shape HGB into who we are today, and she brings so much ambition, tenacity and drive to the team. But we’re equally excited for this next chapter in life for her, Bennet and their family. So we’re different - but also the same! We’re the same team delivering marketing that makes an impact, for our awesome clients across NZ and Australia. Thanks for sharing in this news with us! Team HGB. Read more here: https://bit.ly/3FyCaFP

Beautiful Te Mata provided the perfect back-drop for a recent shoot for one of our clients 🎥 The brief was to capture the essence of New Zealand in a video for web and social, and the blue skies, rolling hills and lush paddocks helped us do just that 👌 Can’t wait to share the finished result with you all!