Business Conversations for Professional Services series Real BD insights from practitioners—authentic, unscripted, and valuable. 🎥 See the full playlist here: https://lnkd.in/gBvMg4Mw Which tip or interview stood out to you? #BusinessConversations #BusinessTips #ProfessionalServices #BusinessInterviews
The BD Ladder
Business Consulting and Services
Growing professional services firms. Business Development that produces results.
About us
We help people in professional services (Lawyers, Accountants, Architects, Engineers, BD & Marketing Professionals) who need to market and sell their services, but need guidance, skills development, and a clear plan. We are a Business Development & Marketing Consultancy for professional services firms. Our passion lies in BD & Marketing, and our CEO Ben Paul's entire career has been in this field. Our team of Associates, Executives, and Consultants are specialists, and have tangible experience within professional services. We are focused on working collaboratively with our clients, to help them achieve outstanding results. We offer step-by-step advice, which enables our clients to grow their revenue, and grow their profits. We achieve this through our core services, which help individuals and organisation climb the ladder of success: - BD Coaching - Professional Services BD Training - BD Growth Strategy - BD & Marketing Director on Call - Marketing Services - Support with Bid/Tender Responses - LinkedIn Profile Writing - Content Writing A crucial part of our offering is helping you understand your target market. We work hard to build your understanding and confidence, so that you can communicate more effectively with your clients. We do this by listening. We want you to reach your full potential, so we take the time to build a complete picture of your business and your target market. Most critically, we strive to understand your own dreams and ambitions - as an individual. Our key areas of specialty are: - Legal Services - Financial and Accountancy Services - The Built Environment Through our BD and marketing services, we provide expertise so our clients have more time to focus on their core business activities. Our consultants work globally. Our main office is in Auckland, and we have Australian based Associates. It's our mission to help you climb the ladder of success. Click 'Contact us' to book a free 30 minute chat with our CEO Ben Paul.
- Website
-
https://bdladder.com/
External link for The BD Ladder
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Auckland
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Marketing, Sales Strategy, thought leadership, content, marketing plans, positioning, marketing manager, CRM establishment, Sales, story telling, business development, bd coaching, bid writing, bid management, and sales coaching
Locations
-
Primary
Get directions
Level 5, 68 Shortland Street
Auckland, 1010, NZ
-
Get directions
Sydney, NSW, AU
Employees at The BD Ladder
Updates
-
Your BD, Marketing, or Clients & Markets Director just resigned? Or maybe… you’re not quite ready for a full-time hire? That’s where Fractional Director Services from The BD Ladder step in. We provide: - Fractional BD Directors – to drive your pipeline and coach your team - Fractional Marketing Directors – to build your brand and campaigns - Fractional Clients & Markets Directors – to shape your go-to-market strategy Whether you need short-term cover or flexible strategic leadership, we’ll embed seamlessly with your team and keep everything on track. Learn more here: https://lnkd.in/gvDwwWiX #FractionalDirector # #BusinessDevelopment #ProfessionalServices #LeadershipSupport
-
The Added Importance of Networking in the Age of AI AI keeps evolving—but human connection still wins. Learn how to leverage both. https://lnkd.in/dU4BhY6m 🎥https://lnkd.in/gxxW-aen How are you integrating AI into your networking strategy? Are you using AI to help you write your social media posts, like we have with this one? #AI #BusinessDevelopment #AIMarketing #DigitalMarketing
-
Effective BD & Marketing on a Shoestring Budget Budget-tight? In this video, we share creative BD tactics that don’t break the bank. https://lnkd.in/gvgQj4fA You can also read the supporting article in full here: https://lnkd.in/g8w6Fd_c Which resource-light tactic have you tried? #CostCutting #MarketingBudget #BusinessDevelopment #ProfessionalServices
Effective BD and Marketing on a Shoestring Budget
https://www.youtube.com/
-
Struggling to make business development a consistent habit—not just a last-minute scramble? We’ve got you covered. 📘 The BD Playbook for Professional Services is a free, practical guide designed for busy professionals who need a structured, sustainable approach to winning new work. Inside, you’ll find: ✅ Step-by-step BD activities tailored to your time ✅ Realistic weekly actions (not vague strategies) ✅ Templates and tools to stay accountable and focused Whether you’re in law, accounting, consulting or engineering—this playbook will help you take action without feeling overwhelmed. 🔽 Download it here: https://lnkd.in/gbwZfHHU Which BD habit do you wish you were more consistent with? #BDPlaybook #BusinessDevelopment #ProfessionalServices #ProfessionalServicesBD
-
BD and networking for introverts Introverted? You can still build strong networks—without draining your energy. https://lnkd.in/gHEBdtCg Do any of these introvert‑friendly BD tips resonate? #Introverts #Networking #NetworkingForIntroverts #BusinessDevelopment
-
The 6 ways to listen to your clients effectively Want to stand out? Start by truly listening. We break down 6 habits of high‑impact listeners. https://lnkd.in/gQRddKmp Which listening habit will you adopt?
-
Why you shouldn't immediately slash your price Thinking about immediately cutting your fees? Pause—because it might backfire. In this quick video, I explain why lowering price too soon can reduce your perceived value—and what to do instead. Watch now.https://https://lnkd.in/g6fC73CF Remember also to check out the deeper dive in our blog: https://lnkd.in/g5yQpeZu Have you ever regretted discounting too fast? #Pricing #PricingConversations #ClientDiscounts #Discounting
Never drop your price #pricingstrategies
https://www.youtube.com/
-
Don’t fake it, you won’t make it Authenticity matters—faking it only hurts trust and confidence. https://lnkd.in/gCFtbmFr Or you can read the supporting article here: https://lnkd.in/gK-vcnYY What authenticity tip would you share? #FakeItTillYouMakeIt #Authenticity #BusinessDevelopment #ProfessionalServices
Should you fake it, until you make it?
https://www.youtube.com/
-
Have you been asked to provide a discount recently? Not sure how to handle this conversation? Find out what to do in Ben Paul's latest video. #Pricing #PricingConversations #Discounting #BusinessDevelopment https://lnkd.in/gKiaZyXu
How to handle being asked for a discount
https://www.youtube.com/