This Halloween, don't disappear! Find out how to be found in the new world of AI Search. #AEO #professionalservices #ProfessionalServicesMarketing
The BD Ladder
Business Consulting and Services
Growing professional services firms. Business Development that produces results.
About us
We help people in professional services (Lawyers, Accountants, Architects, Engineers, BD & Marketing Professionals) who need to market and sell their services, but need guidance, skills development, and a clear plan. We are a Business Development & Marketing Consultancy for professional services firms. Our passion lies in BD & Marketing, and our CEO Ben Paul's entire career has been in this field. Our team of Associates, Executives, and Consultants are specialists, and have tangible experience within professional services. We are focused on working collaboratively with our clients, to help them achieve outstanding results. We offer step-by-step advice, which enables our clients to grow their revenue, and grow their profits. We achieve this through our core services, which help individuals and organisation climb the ladder of success: - BD Coaching - Professional Services BD Training - BD Growth Strategy - BD & Marketing Director on Call - Marketing Services - Support with Bid/Tender Responses - LinkedIn Profile Writing - Content Writing A crucial part of our offering is helping you understand your target market. We work hard to build your understanding and confidence, so that you can communicate more effectively with your clients. We do this by listening. We want you to reach your full potential, so we take the time to build a complete picture of your business and your target market. Most critically, we strive to understand your own dreams and ambitions - as an individual. Our key areas of specialty are: - Legal Services - Financial and Accountancy Services - The Built Environment Through our BD and marketing services, we provide expertise so our clients have more time to focus on their core business activities. Our consultants work globally. Our main office is in Auckland, and we have Australian based Associates. It's our mission to help you climb the ladder of success. Click 'Contact us' to book a free 30 minute chat with our CEO Ben Paul.
- Website
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https://bdladder.com/
External link for The BD Ladder
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Auckland
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Marketing, Sales Strategy, thought leadership, content, marketing plans, positioning, marketing manager, CRM establishment, Sales, story telling, business development, bd coaching, bid writing, bid management, and sales coaching
Locations
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Primary
Get directions
Level 5, 68 Shortland Street
Auckland, 1010, NZ
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Get directions
Sydney, NSW, AU
Employees at The BD Ladder
Updates
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Has your firm just vanished online? Artificial Intelligence is transforming how people search, find, and trust information. It’s quietly rewriting the rules of visibility. Traditional SEO is no longer enough. Search engines are now answer engines, and unless your content is optimised for how AI systems source and cite expertise, your firm could be invisible to both clients and algorithms. In Ben Paul's latest article, he shares insights on how professional services firms can establish an AI-ready digital presence. https://lnkd.in/gT3DZw7x #AEO #AIReady #ProfessionalServicesMarketing #LegalMarketing #DigitalStrategy #AIVisibility
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At The BD Ladder, we’re constantly looking ahead to help professional services firms stay visible, credible, and competitive. That’s why we’ve partnered with Commwiser to launch the AI-Ready Digital Presence Suite — a strategic solution designed to help your firm show up in both human and AI searches. From website and content optimisation to SEO, AEO (Answer Engine Optimisation), and social visibility, this suite ensures your firm is not only found but trusted by clients — and recognised by AI. In a world where algorithms shape perception, your digital presence is your reputation. Let’s make sure it’s working for you. https://lnkd.in/gCM-qU-S #AIMarketing #ProfessionalServices #DigitalStrategy #FutureReady #MarketingInnovation
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We have been named Business Development Consultancy of the Year – Auckland 2025 by Business Circle magazine. This recognition celebrates our commitment to elevating professional services firms — from law and accounting to engineering — through strategic, results-driven business development and marketing. A massive thank you to our clients, partners, and the whole BD Ladder team. This award is as much yours as it is ours. We look forward to continuing to push boundaries, deliver impact, and support growth across our industry. Here’s to new heights in 2026 and beyond! #BusinessDevelopment #AwardWinner #ProfessionalServices #Marketing #GrowthMindset https://lnkd.in/gmjjkmqQ
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Artificial Intelligence is rapidly transforming the landscape of business development and marketing in professional services To help you navigate this exciting shift, we've compiled an insightful eBook with key perspectives on , 'The Impact of AI on Business Development.' The key challenge is adapting to and effectively utilising AI in this ever-evolving space. To help you navigate this exciting future, we've enlisted the expertise of: perspectives from leading experts: Megan Senese, Jennifer Ramsey, Roy Sexton, Michelle Howard MBA, NPQH, MCIM, Ben Trott, Ben Chiriboga & Lynn Tellefsen Stehle, Richard W Smith LLB (Hons), CF APMP, Paul Roberts, David MacDonald. Ready to understand and harness the power of AI in your business development efforts? Download our eBook today! https://lnkd.in/ghZUtqpN #AI #BusinessDevelopment #ProfessionalServices #MarketingStrategy #Innovation #FutureOfWork
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In today's professional services landscape, clients expect more than just basic service. They demand responsiveness, clear communication, professionalism, and efficiency. To help you cultivate this essential culture, we've compiled an insightful eBook, 'Creating a Client Service Culture in Professional Services.' It's about moving beyond the basics and truly placing clients at the heart of your firm's operations. It contains practical advice from 8 global BD and marketing experts: David H. Freeman, J.D., Vivienne Corcoran, John McGuire, Siew Fong, Peter Kane, Amy Burton-Bradley, Elizabeth Petersen, and Kristen Oldfield. https://lnkd.in/gHesDzgC Ready to transform your client relationships and elevate your service? Download the eBook to discover how to create a truly client-centric firm! #ClientService #ProfessionalServices #ClientCulture #BusinessDevelopment #MarketingStrategy
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"Submitting an RFP response? Don't fall into these common traps! 🙅♀️ Our latest article, 'Submitting an RFP Response: 5 Common Mistakes to Avoid,' shares crucial insights to help you stand out and win. From blind bidding to bland messaging, we're breaking down the pitfalls that can cost you the bid. Read the full article for more detailed tips on how to elevate your RFP responses and improve your win rate! https://lnkd.in/g4Tr5Yfx #RFPS #ProposalWriting #Bids #BusinessDevelopment #Sales"
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Demonstrating Diversity & Inclusion (D&I) and Corporate Social Responsibility (CSR) is no longer a 'nice-to-have' – it's crucial for winning bids and RFPs! This video highlights that while having a D&I policy is a good start, evaluators are increasingly looking for concrete activities and evidence of your firm's involvement in the community and as a good employer. Key takeaways for your next bid: Show, Don't Just Tell: Provide tangible examples of pro bono work, fundraising, or community days. Record and Document: Don't let your good work go unnoticed! Log and calendar all D&I and CSR activities so you can easily recall them for bids. Provide Evidence: Include photos and visual proof to make your response credible and engaging. Be Prepared: As more RFPs request this information, having a system in place is essential. Internal Benefits: Beyond winning bids, these efforts also improve company culture and attract top talent. Start logging all the 'great stuff' your firm does and coordinate it for future use! https://lnkd.in/gY4tu6ch #DiversityAndInclusion #CSR #RFPs #Bids #BusinessDevelopment #ProfessionalServices"
Winning bids a focus on CSR and diversity and Inclusion
https://www.youtube.com/
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Writing a winning bid shouldn’t feel overwhelming. Writing a winning bid shouldn’t feel overwhelming. Whether you’re new to proposals or a seasoned pro, this step-by-step guide breaks the process into 12 clear, practical actions you can take to dramatically improve your chances of success. From understanding client needs to crafting a compelling executive summary, this guide covers it all. Read it now: https://lnkd.in/g6Uchu5c Which of these 12 steps do you find the most critical—or the easiest to overlook? #ProposalWriting #BidSuccess #ProfessionalServicesBD #ProposalTips
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Most proposals sound the same, and that’s exactly why they lose. If your bids are packed with generalities and boilerplate, you’re making it hard for clients to choose you. In this short video, Ben Paul shares how to avoid writing generic proposals and what to do instead to stand out and connect with your audience. 🎥 Watch it here: https://lnkd.in/gFugUC3E What’s one thing you do to make your proposals more client-focused? #ProposalWriting #BidManagement #ProfessionalServicesBD #WinningWork
How to write a winning Executive Summary in your next bid
https://www.youtube.com/