B Parikh

Most Amazon sellers destroy their campaigns. They panic after 2 days. Make daily bid changes. Chase vanity metrics like ACOS. Here's what actually works: ✓ Wait 7 days before optimization ✓ Focus on TACOS, not ACOS ✓ Set up defense campaigns ✓ Use negative exact matches ✓ Start high, then scale down These aren't course theories. Battle-tested on 100+ real accounts. From $50K to $500K sellers. The 80/20 rule applies here: 20% of keywords drive 80% sales. Most agencies profit from confusion. I share what works. What's your biggest PPC challenge? Follow Adnan Aslam for more Amazon PPC Insights!

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Why Amazon sellers need Amazon PPC Some sellers treat PPC like an optional extra. Others see it as a necessary evil. But here’s the truth... if you’re selling on Amazon, PPC isn’t just nice to have, it’s how you stay visible, competitive, and profitable. 1) Visibility that drives sales Your products show up at the top of search results and on competitor listings, grabbing shopper attention before they see alternatives. 2) Sales velocity that boosts organic rank PPC traffic feeds your rankings so you’re not stuck paying for every single sale forever. 3) Targeting precision You can reach the right shopper at the right moment based on keywords, products, or behavior. 4) Data you can actually use Search term reports show exactly which keywords make you money and which ones burn cash. 5) Competitive protection Defend your brand from competitors who are literally bidding on your name. The catch? PPC is a lever, not a magic wand. Done right, it grows sales, profit, and market share. Done wrong, it’s like lighting your budget on fire. Want to make sure yours is working? Book a FREE Amazon Audit and get a clear plan to scale without wasting ad spend. #AmazonPPC #AmazonSeller #AmazonAds

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Rise and Fall of E-Commerce Platforms (2010–2025) Over the last 15 years, some commerce platforms have surged, others have faded. Shopify leads globally, but growth among the biggest sites seems to have slowed. Magento’s once-dominant position has shrunk, while new players like commercetools and Medusa are making steady gains. What’s one platform you’d trust for the next 10 years and why? (All data is taken from BuiltWith All Internet data [2010-2025])

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Why focus on TACoS over ACoS and ROAS? When you’re managing an Amazon business, it’s easy to get fixated on metrics like ACoS (Advertising Cost of Sales) or ROAS (Return on Ad Spend). But here’s the thing: chasing low ACoS or high ROAS doesn’t always mean you’re building a healthy or sustainable business. That’s where TACoS (Total Advertising Cost of Sales) comes in. What Is TACoS, Really? TACoS looks at your advertising spend in relation to your total sales, not just your ad-driven sales. It answers the question: How much are you spending on ads to grow your entire business—not just the clicks you're paying for? Why A Low ACoS Can Be Misleading? Because they’ve been over-optimizing for short-term efficiency and under-investing in long-term brand building and discoverability. If you only run ads that convert well today, you may neglect top-of-funnel strategies that drive organic rankings and repeat purchases. In Amazon’s world, that’s a recipe for stagnation. TACoS: The Metric That Reflects True Growth When we focus on TACoS, we’re measuring how advertising is supporting the business as a whole. This helps us: Identify whether organic sales are growing in parallel with ad investment. Understand how well ads are improving keyword ranking and visibility. For example: If your TACoS is dropping over time while ad spend remains steady or increases, that’s a very good sign. It means your organic sales are rising and your brand is gaining traction—this is how you build momentum on Amazon. Here’s What a TACoS-Focused Strategy Looks Like At The Mercato Agency, we implement strategies that treat ads as a lever for total brand growth, not just short-term conversion. Here's how that looks in action: Aggressively Launch New Products We support new product launches with targeted, sometimes high-ACoS campaigns to drive reviews, keyword relevance, and sales velocity early on. Balance Branded and Non-Branded Spend ROAS might look great when you only bid on your own brand name, but that doesn’t expand your reach. We allocate budget to non-branded, category-level keywords to capture new customers and grow organic exposure. We keep a close eye on TACoS trends, organic vs. paid revenue breakdowns, keyword rank movement, and customer lifetime value—not just short-term ROAS. The Long Game: What Amazon’s Algorithm Actually Wants Amazon rewards sales velocity. When you advertise smartly—especially on relevant, high-volume keywords—you improve your ranking organically over time. That leads to more free traffic, which lowers your dependency on paid clicks and reduces TACoS. In other words: you’re not just renting sales. You’re building equity in your product rankings. A tight ACoS doesn’t mean your brand is growing. ROAS might make your CFO happy this quarter, but if your organic sales aren’t trending up, it’s a short-lived win. If you're ready to stop chasing vanity metrics and start building lasting traction, let's talk.

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Few things in an Amazon seller's routine are more frustrating than this: You have stock, but Amazon shows your listing as out of stock. The infamous Out-of-Stock (OOS) error. Here are the 3 solutions we keep in our technical SOPs: 🔶 Flat File reset -> Upload a flat file with Delete in the Update/Delete column.  -> Wait until the listing disappears from your inventory.  -> Then re-upload it with Update status. 🔶 Contact Seller Support If the issue is not resolved within 30 minutes, open a case with Seller Support. Use a simple template like this: 𝘏𝘦𝘭𝘭𝘰, 𝘥𝘦𝘢𝘳 𝘈𝘮𝘢𝘻𝘰𝘯 𝘚𝘦𝘭𝘭𝘪𝘯𝘨 𝘗𝘢𝘳𝘵𝘯𝘦𝘳 𝘚𝘶𝘱𝘱𝘰𝘳𝘵, 𝘞𝘦 𝘩𝘢𝘷𝘦 𝘴𝘵𝘰𝘤𝘬 𝘰𝘯 𝘰𝘶𝘳 𝘭𝘪𝘴𝘵𝘪𝘯𝘨𝘴, 𝘣𝘶𝘵 𝘸𝘦 𝘢𝘳𝘦 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢𝘯 𝘖𝘶𝘵 𝘖𝘧 𝘚𝘵𝘰𝘤𝘬 𝘌𝘳𝘳𝘰𝘳 𝘰𝘯 𝘵𝘩𝘦 𝘭𝘪𝘴𝘵𝘪𝘯𝘨𝘴 𝘮𝘦𝘯𝘵𝘪𝘰𝘯𝘦𝘥 𝘣𝘦𝘭𝘰𝘸: 𝘈𝘚𝘐𝘕: 𝘉𝘦𝘴𝘵 𝘙𝘦𝘨𝘢𝘳𝘥𝘴, In most cases, support confirms that they will fix it within 24 hours. 🔶 Edit & Save -> Go to Inventory,  -> Find the listing,  -> Click Edit,  -> Then save and finish without changing anything. Wait 30 minutes to see if the listing resets. These steps sound simple, but they often save sellers hours of lost revenue. Have you faced the OOS error before? How did you solve it? #AmazonSelling #AmazonSellers #EcommerceTips #AmazonFBA #ProblemSolving #MarketplaceIssues

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🚨 Biggest and Best Amazon Update in Years🚨 FBA Fee Discount Incoming👇 If you offer business pricing or quantity discounts at least 3% off the standard price your multi-unit orders placed by Amazon Business customers qualify for reduced per-unit fulfillment fees! 1. Applies to small standard and large standard size tiers. 2. The bigger the order, the higher the discount. 3. Discounts range from $0.37 - $1.17 per unit. NOTE: Only kicks in when your offer at least a 3% discount. This is a great step toward making Amazon Business more attractive for sellers and gives them a way to pass through bigger discounts for bulk buyers. If you're not already selling B2B on Amazon, you're missing out. This has been one of the best new revenue generators for our clients. You absolutely need to be running Amazon business pricing and discounts. #Amazon #Ecommerce #FBA #AmazonBusiness

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