In a world where AI platforms like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot are replacing traditional search engines, AI Optimisation (AIO) is the critical next step in digital strategy. In a recent post, we join the conversation with our own take on the future of search and the role that AI will play, and is already playing, in the way that people discover information online. Here are the top takeaways: > AIO = SEO’s evolution It’s not just about ranking - it’s about being understandable and referable to AI systems, so they cite your content in direct answers. > Structure your content for machine-readability Use schema markup, FAQs, short summaries, and conversational tone so AI can clearly identify and reuse your content. > Trust & authority are now AI currency Backlinks, citations, authoritativeness, and consistent representation across the web boost AI systems’ confidence in referencing your brand. > SEO + AIO = Future-proof strategy Optimising for both human searchers and AI-driven extraction is essential to stay visible across all platforms. Want your brand not just to rank but to be trusted and cited by AI? Discover how to prepare in our latest post and read some of our other related articles on this trending topic.
Digital Hothouse Ltd
Online Audio and Video Media
Auckland, Auckland 219 followers
"The best place to hide a dead body is the second page of Google search." Talk to us if you want to avoid dead bodies.
About us
Digital Hothouse is a digital agency with some real differences. To start with, we’re not really an agency at all! Our main focus is that we make sure that you do more business online – not generating profits for us. After all, successful clients means a successful Digital Hothouse, so ours is a client-first approach. So what exactly do we do for you? Simply put, it comes down to two things: you either need to get more quality visitors to your site, or you need to turn more of your visitors into customers. We do both these things, and we believe that we do them smarter, cheaper and more effectively than anyone else. Whether you are looking for an agency to manage your Google Adwords, someone who can create fresh and engaging content or you just want to see more of the visitors to your website converting, then drop us a line and see how we can help you to grow your business online.
- Website
-
https://www.digitalhothouse.co.nz
External link for Digital Hothouse Ltd
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- Auckland, Auckland
- Type
- Privately Held
- Founded
- 2010
- Specialties
- SEO, Google Adwords, Search Marketing, Conversion Rate Optimisation, Search Engine Optimisation, Content Marketing, Social Media, Content Strategy, and Digital Marketing
Locations
-
Primary
Get directions
49-89 Gulf Harbour Drive
Gulf Harbour
Auckland, Auckland 0930, NZ
Employees at Digital Hothouse Ltd
-
Paul Thornton
25 years experience in providing Digital Marketing Services that result in traffic and sales. I setup Digital Hothouse in 2010 to provide SEO and…
-
Gavin Hirst
SEO and Content Manager, Digital Hothouse, NZ
-
Ben Jepsen
Project Lead Developer at Digital Hothouse Ltd
-
Digital Testing
Digital Account Manager at Digital Hothouse Ltd