By Zarex Limited Digital Marketing Auckland

09/09/2015 Auckland, NZ – Locally owned Digital Marketing and Development Agency Zarex Limited announced today that it is investing in the development of a local platform to power one of the worlds FASTEST GROWING TECHNOLOGY SEGMENTS - the INTERNET OF THINGS.
The Internet of Things (IoT) is widely expected to be one of the largest sectors of the global economy. In June 2015 McKinsey predicted the value of the market could reach as much as *$11 Trillion per year in 2025*, a significant portion of the total global economy.
Zarex is developing a platform for use by small to medium sized New Zealand businesses to add value to their customers.
Zarex Director, Simon Fortescue commented that "IoT represents a fantastic opportunity for innovative small businesses to remain engaged and upsell to their customers long after a sale."
"Further, and if you look at the myriad of intelligent devices already available to consumers which includes bikes, smoke alarms, intelligent clothing and even lightbulbs most businesses that resell or manufacture products really cannot afford to ignore it".
"Businesses using our platform will proactively alert their customers to issues with device performance and will even inform them of actual breakdowns before the user realises there is a problem."
"End customers should expect a responsive website dashboard showing key metrics and data from their products which can be accessed securely, from any device, at any time. We can also develop and integrate with mobile apps."
Businesses who fail to identify the opportunities presented to them by IoT may well be sidelined by the very manufacturers who supply them as they will be able to form direct direct relationships with the end customers by supplying such information directly from their own websites.
2015 Zarex Limited
More information is expected to be released in December 2015.
About Zarex Limited
Zarex is a leader in digital marketing and development of online technologies, integration and websites for smaller Auckland and New Zealand businesses, and specialises in improving the conversion rates and engagement of websites for small to medium businesses. For more information, please visit www.zarex.co.nz
For further information please contact: simon@zarex.co.nz
*Reference : http://www.mckinsey.com/insights/business_technology/the_internet_of_things_the_value_of_digitizing_the_physical_world