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By Via Sollertia Jewel Art

05/19/2009 The "jewel" of Victoria Street is surely Via Sollertia Jewel Art - a delightful smorgasbord of diamonds, precious gems, Gold, Palladium and Platinum, Pearls and pressies. Owner/operator Ian Williams displays his obvious passion for the diamonds and gems which abound in his store.

Prices and variety have never been better for local buyers in relation to world markets. Even though diamonds, precious gems and metals have become more expensive internationally due to increasing demand, the pressures created by access to global markets have meant an increasingly better deal in real terms for the local consumer. Worldwide the Jewellery Industry is in good heart, but margins have been hammered for the hand-makers and Independents, while in the chain stores Indian and Chinese sourced goods abound.

Some people have the perception that better bargains may be found on the internet or overseas, but just as good and better can be found at any good manufacturing jeweller who has good market connections, and you also have the assurance of a bricks and mortar establishment and you are supporting your local community.

There are so many pitfalls for the unwary and there is always good reason why things are as they are - that Internet bargain may just prove to be blunder. Anyone can write their own history on auction sites if they know how, or write glowing but unsubstantiated testimonials on websites to fool the punters". "It's a jungle out there, and there are many predatory practices, so shop around and ask questions - don't just believe whatever you are told, check it out and verify it - and find someone you feel comfortable dealing with. There is increasing transparency in the Jewellery Industry worldwide which means a more aware buying public and greater competition.

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Via Sollertia Jewel Art

Via Sollertia Jewel Art

If you are seeking polished diamonds, interested in polished diamonds, have been offered polished diamonds at wholesale prices - anything concerning polished diamonds, then come and see us! We have more polished diamonds than any other Christchurch Jeweller, and better polished diamonds at direct to…

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