By Up4Sale.co.nz

12/28/2010 In a nation of just over 4.5 million people, New Zealand’s online auction websites are well recognized. Up4Sale.co.nz online stores and free auctions is building an ongoing business relationship between users of online marketplace creating an online community, while creating an alternative to retail shopping. A research points the existence of numerous reasons for the development of online communities and auction shopping websites, such as convenience, ease of use, anonymity, autonomy, low prices, wide selection of goods, access to items not readily available, and broad knowledge of the market. Up4Sale online auctions provide buyers with a viable alternative to retail shopping, where they enjoy online shopping from their computer, at home, as an alternative means of gaining retail therapy. For them, bidding on an online auction on Up4Sale is a more active and involving way of shopping, rather than just paying for merchandise in a shop. Online shoppers have access to merchandise around the clock, and enjoy the convenience of delivery to their homes at no efforts. Up4Sale Online auctions provide buyers with greater freedom to make their own choices, when they can shop for any item want, whenever they want, without being pressured by a salesperson to buy. Buyers consider the online auction sites as easy to use, when buying and selling items is just few clicks away. Most consumers recognise online shopping as a source of quality goods at low prices, while online auctions play an innovative role in enabling consumers to afford to own luxury brands at lower prices, because manufacturers and importers list their items for sale directly. Consumers also find a big selection of items on Up4Sale.co.nz, from the latest fashion to antiques or even technology gadgets. As the range of goods available in New Zealand retail stores is limited, online shopping with online stores gives consumers access to an alternative selection of goods, supplied by specialist importers, and access to brands only available overseas. On Up4Sale everyone can buy and sell rare and unusual items, and provide customers with information about what’s new in the marketplace, and what price they can expect to pay for goods. General auctions websites, such as Up4Sale are the best place to learn about real estate and motor cars for sale. Online auctions websites offer great features such as personal reselling of your items (and recover some of your expenditure), and the ability to sell your items in Buy It Now set price (where instead of competing for the item through a bidding process, the consumer has the option to buy the item at a set price). The research shows that the Buy it now option is popular on Up4Sale.co.nz when the product for sale is a common, readily available product and the asking price is reasonable. Another great option is the Auto Bid (Proxy Bid), when the bidding on behalf of the buyer processed automatically, posting small incremental bids even when the buyer is absent. Members of auction websites use it because they don’t want to miss out on their desired item especially when they can’t be at their computer when the auction is about to end.
In conclusion, customers on online shopping websites, such as Up4Sale show a number of reasons for involvement with online auctions, which relate to the practical aspects of the products for sale, the ability to sell second hand products, find rare collectibles and antique items, and the variety of brands, quality, and product range that meet the exact needs of shoppers. Altogether, a vibrant online community is born, a phenomenal behaviour that cannot be ignored by the traditional brick and mortar stores.