Ultimate Feeds Ltd, a 100% New Zealand family owned and operated business, was founded in 2001 with the objective of supplying a premium quality dry dog food at an affordable price. The services of a New Zealand based animal food nutritionalist, Ms Jenny Anderson, were contracted to formulate a range of products, covering growth (puppy) adult maintenance, and active (working). The specifications called for New Zealand sourced raw materials, from the human food chain where possible. The product was to be wheat free, G.E. free, and completely natural. New Zealand sourced raw materials are preferred as there is no G.E. grains grown here, and the stock from which muscle meat is obtained is grass fed, not G.E. modified grain fed, or steroid fed as happens in some overseas countries. Also there is no foot and mouth, or mad cow disease in this country. The specifications have been analysised by Massey University to confirm that they meet AAFCO requirements. A modern extrusion plant was installed in Auckland late in 2002, and the first production run done on December 28, 2002.Since that time there have been many improvements in the manufacturing procedures and formula to ensure that only product of the highest quality is produced.Massey University, an AAFCO approved testing agency, have recently confirmed that our products meet the latest AAFCO specifications.The savings gained from no fancy packaging, no international freight, no MAF or custom clearances, and no extra middleman (the importer) are reflected in the pricing structure.