1/53 Pakuranga Road, Auckland, New Zealand
In 1907 a Doctor in Massachusetts conducted a number of experiments on dying patients to determine the weight of the human soul. The Doctor found that the patients lost small amounts of weight in the three hours leading up to their death as they lost moisture. At the exact point of their death the patients lost 21 grams, giving the human soul the weight of 21 grams. Over 100 years later Andrew and Shaun have launched the Urban Streetwear label “21Grams” the soul collection company. 21Grams is committed to producing a range of risky designs, we make clothes others wouldn’t dare to. All our prints are designed and printed in New Zealand.
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