Good CX is a customer experience, employee experience and AI strategy consultancy in Auckland. Insights and innovation-focused, we work with founders and senior leaders of scaling NZ businesses at the next-move decision point.

These three areas usually arrive tangled together by the time a scaling business calls us in. Cash flow is the first signal leaders notice. The deeper signal sits in the brand architecture, the purpose underneath, and how customer and employee experience are being designed for as if they were separate problems. Clients work with us to sharpen their understanding og their taregt audience, reshape their story, pitch and purpose before the take the next step. Sometimes this is for succession, export or to seel the business.

Three areas where Good CX is most useful to scaling businesses:

- AI leadership coaching and planning. Practical thinking for leaders bringing AI into the boardroom. Sharpen good strategy, do not multiply weak strategy.

- Export and overseas market readiness. The brand, customer and team work that lets a business land in offshore markets, not just enter them.

- Leadership and strategic planning. Clarity on the next stage of growth, what it asks of the leader, and how to bring the team with you.

The work focuses on who is being designed for (customer, client or employee), who leads effective work, and how to do it in a way that shifts profitability rather than adds activity.

Twenty years of global agency experience in transformation consultancies in Asia and Europe, brought home to New Zealand. Liz Pinfold Reed leads the practice. Auckland-based, with delivery partners in London and Warsaw.

Tell us about the moment you find your business in. We will tell you whether the work is the right fit, and where to look if it is not.

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