Dial a CFO is a collective of commercial executives who provide expertise to clients direct on a flexible "pay as you go" basis. We deliver commercial change management and governance services to businesses of all sizes and industries, from working within commerce and, at a competitive and transparent price.

Dial a CFO is founded by Tony Rutherford, an experienced finance professional who identified a fundamental disconnect in the New Zealand business environment whereby:

* Many small or medium sized organisations require the same commercial expertise of their larger counterparts but don't know how to access it, can't afford it on a permanent basis, or simply don't need it full time; and

* There are skilled finance professionals who want to help organisations achieve objectives but outside the traditional employer-employee relationship however are often operating in a competitive rather than a collaborative environment.