SEO & Content Marketing - SEO Auckland Services For Results Driven Business Owners

Growth With SEO & Content Marketing

As digital marketers specialising in SEO and content marketing, we help companies achieve sustainable growth and increase their online visibility. By creating high-quality, engaging content that resonates with your target audience, and optimizing your website to rank higher in search engine results, we drive traffic and generate leads for your business. With our proven strategies and data-driven approach, you can stay ahead of the competition and achieve your business goals.

4 Step Process

1 – Let’s Have a Quick Discussion

We’ll discuss your business to determine if my search marketing framework aligns with your specific needs and goals.

2 – Research

We’ll identify how your target audience uses Google and what they’re searching for online. By analyzing this information, I can develop a highly effective digital search strategy to reach your audience and drive results.

3 – Delivery

To drive results and outperform your competition online, we focus on three key aspects: technical website optimisation, content optimisation, and link building. Our comprehensive program addresses each of these areas to enhance your online presence and drive growth. With our proven strategy, you can achieve sustainable success in the digital landscape.

4 – Enjoy the Results

You will start receiving more traffic to your website, more enquiries, and more sales. Additionally, we will have more backend data to make better decisions to improve the campaign even further. This is a virtuous cycle that outperforms your competition consistently.

estimonials

What My Clients Say

Tom Rawson – Top Performing Real Estate Agent

“Since engaging Marcos my online enquiry has quadrupled. Without ranking well, there really was no point having a website. I have found Marcos reliable, honest and a true professional.”

Matthew Willoughby – Financial Advisor & Entrepreneur

“There’s a saturation of digital marketers out there and even more so guys that talk the talk, but rarely do you find someone who walks the walk, but Marcos is that guy. I really enjoy his straight shooting approach. When you hand over the reins to him and let him do what he does best…my gosh it’s awesome. I’m really stoked that I pulled the trigger myself personally. It’s been a 3X investment since November last year, and this year with some scale we are on track and forecasting 5 to 10x, easily.“

Matthew Moore – President & CEO Coastline Cordage Group Ltd.

“Hey Marcos, Amazed. Quite something to have created that much internet chatter.
Progress to date is great.”

Adam Thomson – Director | A T Realty Limited & 360 Property Management

“Marcos has done an exceptional job for us and always focused on delivering results not just spending our money. With so many options out there we are very grateful to be able to have a partner like Marcos who we can trust and understands our business.”

Leading The Ranks In The Toughest Internet Battles Since 2010

Welcome to SEO Marketing – your trusted partner for all things digital marketing in Auckland and beyond. As an established digital agency based in Auckland, we specialise in providing top-notch SEO services to businesses across New Zealand and overseas. Whether you’re a local business looking to improve your online visibility or a global brand seeking to expand your reach, we have the expertise and experience to help you achieve your goals. At SEO Marketing, we’re passionate about helping our clients succeed online, and we’re committed to delivering exceptional results that exceed your expectations. Contact us today to learn how we can help take your business to the next level.

Experience Across Multiple Industries & Markets

Consistently Outperforming The Competition In The Following Industries

Real Estate

With our extensive experience in SEO and digital marketing, we have helped numerous real estate professionals to generate leads and boost sales. Our portfolio includes successful collaborations with real estate agents, offices, and property management companies. Through our services, we were able to increase their client base and achieve their business goals.

Tourism

Drawing on our considerable expertise, we have assisted numerous tourism companies in attaining higher rankings on Google for highly competitive travel-related keywords, resulting in a significant increase in their workload and sales.

Trades

Our extensive experience includes achieving high rankings in fiercely competitive trade markets such as plumbing, roofing, pest control, and building. Through targeted campaigns, we have effectively boosted the number of enquiries for our clients in these markets, resulting in significant growth for their businesses.

Financial

Leveraging our vast expertise, we have achieved impressive rankings for highly competitive terms in the financial and credit markets. These keywords are known for their cut-throat competition, but our team embraces the challenge, and has successfully established a foothold for our overseas clients in some of the most challenging pockets of these markets.

Gaming

The gaming market is renowned for its highly competitive online landscape in SEO. Nevertheless, our team has achieved remarkable rankings for impressive terms in various countries. Drawing on our vast experience in international SEO, we have effectively leveraged our skills to secure highly coveted, hyper-competitive rankings in multiple countries for some of the most challenging terms in the industry.

Start-ups

Start-ups pose a distinctive set of challenges, often accompanied by uncertainty regarding the kind of search marketing to be employed, or even whether search marketing is a viable option at all. Fortunately, we possess a wealth of experience with startups, and we are staunch advocates of the Lean Startup philosophy. By creating rapid MVPs and conducting lean paid traffic campaigns to validate ideas, we can help startups validate their concepts and formulate long-term search strategies.

eCommerce

It’s hardly a surprise that eCommerce has become an enduring part of our lives, and that the Covid lockdowns have cemented the trend of online shopping. However, the unfortunate reality is that most online stores fail to harness the enormous potential of SEO, instead focusing their budgets on paid traffic sources and social media campaigns. The significant advantage of utilising SEO for eCommerce is that your products can be found by prospective customers who are actively searching for them, as opposed to social media advertising, which can disrupt their social experience.

Consultants & Professionals

Professional service providers and consultants, such as accountants, lawyers, and web design companies, can enhance their online presence and attract potential clients searching for their services. Our team has a wealth of experience in boosting search engine rankings, driving traffic, and generating enquiries for these types of professionals.

Frequently Asked Questions About Our SEO Auckland Service

SEO Marketing To Grow Traffic To Your Website

What is SEO?

Search engine optimisation (SEO) is the process of optimising various aspects of your website to provide a better user experience and to increase its relevance and authority in the eyes of search engines. This involves improving on-page factors such as content quality, keyword usage, and website structure, as well as off-page factors such as link building and social media presence. The ultimate goal of SEO is to improve your website’s search engine rankings, and thus its visibility to potential customers. Google’s search algorithm, which determines the rankings of pages on its Search Engine Results Pages (SERPs), is highly complex and takes into account over 10,000 signals and sub-signals, including 250+ simultaneous factors. This algorithm is updated over 800 times per year to ensure that search results remain relevant and useful to users.

How much does SEO cost in Auckland?

The cost of SEO services in Auckland can vary depending on the scope and complexity of the project, as well as the specific needs and goals of your business. Some agencies may charge a flat rate for specific services, while others may offer customised packages or hourly rates. It’s important to work with a reputable and experienced SEO provider who can provide a clear and transparent breakdown of costs and deliverables, and tailor their services to meet your unique needs and budget. Ultimately, the investment in SEO can lead to significant long-term benefits for your business, including increased traffic, leads, and revenue.

What percentage of website traffic comes from organic search?

According to recent studies, over 50% of website traffic worldwide comes from organic search. This highlights the importance of having a strong presence in search engine results pages (SERPs) through effective search engine optimization (SEO) strategies, as it can significantly impact the amount of traffic and potential customers that visit your website.

What are the consequences of not having your website rank on the first page of Google?

The vast majority of users rarely go beyond the first page of search results, so if your website isn’t listed there, it’s likely that your target audience won’t find it. This can result in a significant loss of potential traffic, leads, and revenue for your business. Furthermore, if your competitors are ranking higher than you, they are more likely to attract your target audience and capture their business. In today’s digital age, having a strong online presence is essential for business success, and ranking on the first page of Google is a key factor in achieving this.

What is the percentage of searchers who click on results beyond the first page of Google’s search engine results pages (SERPs)?

Less than 1% of Google users click on the second page.

Can I do SEO on my own?

Yes, you can do SEO on your own if you have the time, resources, and expertise. SEO involves optimising your website and content to rank higher in search engine results pages (SERPs) and attract more traffic to your site. Some basic SEO techniques that you can implement include keyword research and optimisation, creating high-quality content, optimising title tags and meta descriptions, improving website speed and mobile-friendliness, and building quality backlinks. However, keep in mind that SEO can be complex and time-consuming, and it requires a thorough understanding of search engine algorithms and best practices. Working with an experienced SEO professional or agency can save you time and effort, and help you achieve better results in a shorter timeframe.

Is SEO worth it for small businesses?

Yes, SEO is definitely worth it for small businesses. In fact, SEO can be particularly beneficial for small businesses as it can help level the playing field and compete with larger businesses in their industry. By implementing effective SEO strategies, small businesses can improve their online visibility, attract more targeted traffic to their website, and ultimately generate more leads and sales. SEO is a long-term investment that can provide a significant return on investment (ROI) over time, and can help small businesses establish themselves as credible and trustworthy sources in their industry.

How can SEO generate more sales and leads for your business?

SEO can help generate more sales and leads for your business by improving your website’s visibility and ranking on search engine results pages (SERPs), which can increase traffic to your website. Additionally, SEO can help target specific keywords and phrases that are relevant to your business, and attract users who are actively searching for your products or services. By driving more targeted traffic to your website, SEO can ultimately increase your sales and leads, and provide a significant return on investment (ROI) over time.

Can SEO boost your brand’s authority and credibility?

Yes, SEO can boost your brand’s authority and credibility in several ways. By improving your website’s search engine rankings, you can increase your online visibility and attract more targeted traffic to your website. This can help establish your brand as a credible and trustworthy source of information, products, or services in your industry. Additionally, by creating high-quality content that resonates with your target audience, you can demonstrate your expertise and thought leadership, and build trust and loyalty among your customers. Finally, by optimizing your website’s user experience, security, and performance, you can create a seamless and trustworthy online experience for your users, which can help boost your brand’s reputation and credibility over time. Overall, a strong SEO strategy can play a crucial role in elevating your brand’s authority and credibility, and driving long-term success for your business.

What is omnipresence retargeting and how is it related to SEO?

As an SEO Marketing Client, what steps can I expect to go through with your team?

As an SEO Marketing client, you can expect to go through the following steps with our team:

Discovery: In the discovery phase, we will take the time to learn about your business, industry, target audience, and goals. This will involve conducting a comprehensive audit of your website’s current SEO performance, as well as analysing your competitors and identifying opportunities for improvement.
Strategy Development: Based on the insights gathered during the discovery phase, we will develop a customised SEO strategy that is tailored to your business needs and goals. This will involve identifying key areas of focus, such as keyword research, on-page optimisation, link building, and content creation.
Implementation: Once the strategy is developed, we will begin implementing the necessary changes to your website and online presence. This may include optimising your website structure, creating high-quality content, and building relevant and authoritative backlinks.
Monitoring and Analysis: As the implementation phase progresses, we will closely monitor your website’s performance and track key metrics such as traffic, rankings, and conversions. This will allow us to identify areas for further optimisation and refine our strategy as needed.
Reporting and Communication: Throughout the entire process, we will keep you updated on the progress of your SEO campaign, provide regular reports and analytics, and communicate with you regularly to ensure that your needs and expectations are being met.

At SEO Marketing, we pride ourselves on providing transparent and effective SEO services that deliver results for our clients. We work closely with each of our clients to understand their unique needs and goals, and develop customised strategies that help them achieve long-term success.

How fast can you expect to see results with SEO?

It’s true that SEO is a long-term investment and it can take time to see noticeable improvements in search engine rankings. This is because search engines use complex algorithms to determine which websites to rank, and it takes time to establish credibility and authority in your niche.

It’s important to work with a reputable SEO agency that follows transparent, white hat SEO best practices. This means that the agency focuses on creating high-quality, relevant content and building high-quality backlinks to your website, rather than using black hat techniques like keyword stuffing or link farming.

Does SEO Marketing guarantee results?

It’s true that SEO agencies that guarantee specific results may not always be able to deliver on their promises. In fact, such guarantees can be a red flag that the agency is using black hat SEO practices, which can ultimately result in penalties from search engines like Google.

Furthermore, an agency that focuses solely on ranking for low-value keywords may not be driving relevant traffic to your site, which can hurt your business in the long run. SEO is not just about rankings, but also about driving high-quality traffic to your site that can convert into leads or customers.

SEO is an ongoing process that requires consistent effort and adjustment based on changes to search engine algorithms and competitor activity. As a result, no SEO agency can guarantee specific results, and those that do may not be providing a realistic expectation of what SEO can accomplish.

Instead, it’s important to work with an SEO agency that takes a holistic approach to your website’s SEO, focusing on creating high-quality content, building high-quality backlinks, and optimizing for relevant, high-value keywords. By doing so, the agency can help drive sustainable, long-term growth for your business.

We offer comprehensive SEO services to improve website visibility and ranking in search engine results.

Our SEO Services

Local SEO

Local SEO is crucial for any business that relies on local customers, as it can significantly impact its online visibility and drive traffic to its website and physical location.

Here are a few reasons why local SEO is important for your business:

Increased Visibility: Local SEO can improve your business’s visibility in local search results, making it easier for potential customers to find you when they are searching for products or services in their area.

Targeted Traffic: Local SEO targets customers who are actively searching for products or services in their area, resulting in more targeted traffic to your website and physical location.

Small Business SEO

Small business SEO is critical for businesses that are looking to establish an online presence and compete with larger companies in their industry.

Cost-effective Marketing: Small business SEO can be a cost-effective marketing strategy, as it targets customers who are actively searching for products or services related to your business.

Competitive Advantage: SEO can provide a competitive advantage for small businesses by helping them rank higher in search engine results pages and compete with larger companies in their industry.

Brand Building: Small business SEO can help build your brand and establish your business as a reputable and trustworthy source for products or services in your industry.

International SEO

International SEO is essential for businesses that operate in multiple countries or target customers in different regions around the world.

Multilingual SEO: Optimizing website content for different languages to ensure that it is relevant and easy to understand for visitors from different regions.

International URL structure: Ensuring that the website’s URL structure is optimized for different countries and languages.

Hreflang implementation: Adding hreflang tags to the website’s pages to help search engines understand which version of the page to serve to visitors based on their location and language preference.

Localized Content: Creating localized content that is tailored to the cultural norms and preferences of each targeted region.

Backlink Acquisition: Acquiring high-quality backlinks from authoritative sources in each targeted country or region.

eCommerce SEO

Ecommerce SEO aims to optimize an online store’s online presence to improve its visibility and attract more targeted traffic. This service is primarily intended for businesses that sell products online and rely on their website for their sales and revenue.

Keyword Research: Identifying relevant and high-value keywords for each product category, brand, and model.

Product Optimisation: Optimising product pages to improve their visibility in search engine results pages.

Technical SEO: Addressing technical issues on the website that could impact search engine visibility, such as site speed, mobile responsiveness, and URL structure.

SEO Copy Optimisation

SEO Copy Optimisation aims to improve the quality and relevance of website content to improve its visibility in search engine results pages.

Content Analysis: Analyzing the existing content on the website to identify areas for improvement and optimization.

Content Creation: Creating new, high-quality content that is optimized for relevant keywords and topics.

Content Optimization: Optimizing existing content on the website to improve its relevance and visibility in search engine results pages.

Content Strategy

The SEO content strategy service aims to create a comprehensive content marketing strategy that is optimised for search engines.

Keyword Research: Identifying relevant and high-value keywords for each product or service category, brand, and topic.

Content Audit: Analyzing the existing content on the website to identify areas for improvement and optimization.

Content Creation: Creating new, high-quality content that is optimized for relevant keywords and topics.

Content Optimisation: Optimising existing content on the website to improve its relevance and visibility in search engine results pages.

Content Promotion: Promoting the website’s content through various channels, including social media, email marketing, and paid advertising.

Content Production

Our SEO content production service is ideal for businesses that want to improve their website’s search engine rankings and attract more targeted traffic through content marketing, but lack the time, resources, or expertise to create high-quality, optimised content in-house. It is particularly useful for businesses that want to establish themselves as a thought leader in their industry, attract and engage their target audience, and ultimately drive more leads and sales for their business. By outsourcing content production to an SEO agency, businesses can ensure that their website’s content is high-quality, optimised, and tailored to their target audience, ultimately driving more leads and sales for their business.

Content Publishing

Content Publishing: Publishing the website’s content on a regular basis, using best practices for formatting, metadata, and other on-page optimization techniques.

Internal Link Building: Creating internal links between pages on the website to help search engines understand the structure of the site and the importance of each page.

Topical Silos: Building topical silos to organize content on the website into categories that are relevant to the target audience and optimized for specific keywords.

Technical SEO

Technical SEO optimisation aims to improve the technical aspects of a website to improve its visibility and performance in search engine results pages. This service involves optimising the website’s structure, code, and other technical elements to ensure that search engines can crawl, index, and rank the website’s content effectively.

Site speed optimisation: Improving website loading speed to enhance user experience and improve search engine rankings.

Mobile responsiveness: Ensuring that the website is optimised for mobile devices, such as smartphones and tablets, to enhance user experience and improve search engine rankings.

URL structure: Optimising the website’s URL structure to make it more user-friendly and search engine-friendly.

XML sitemap optimisation: Creating and optimising an XML sitemap to help search engines crawl and index the website’s pages more effectively.

Robots.txt optimisation: Optimising the website’s robots.txt file to ensure that search engines can crawl and index the website’s pages effectively.

Canonicalisation: Ensuring that the website’s content is properly canonicalised to avoid duplicate content issues.

Schema markup: Adding schema markup to the website’s pages to help search engines understand the content and improve search engine rankings.

Site Architecture Strategy

Site navigation optimisation: Optimising the website’s navigation to make it more user-friendly and search engine-friendly.

URL structure optimisation: Optimising the website’s URL structure to make it more user-friendly and search engine-friendly.

Internal linking optimisation: Optimising the website’s internal linking to help search engines understand the structure of the site and the importance of each page.

Category and tag optimisation: Optimising the website’s category and tag structure to improve relevance and visibility in search engine results pages.

Site map optimisation: Creating and optimising a site map to help search engines crawl and index the website’s pages more effectively.

User experience optimisation: Improving the user experience of the website to reduce bounce rates and increase the amount of time users spend on the site.

Link Building

High-quality, relevant backlinks to a website to improve its visibility and performance in search engine results pages. This service involves identifying authoritative websites in the industry and acquiring backlinks from those websites to improve the website’s domain authority and search engine rankings.
Link building SEO service typically includes the following components:

Link profile analysis: Analysing the existing link profile of the website to identify areas for improvement and opportunities for new backlinks.

Competitor analysis: Analysing the link profiles of competitors in the industry to identify authoritative websites to target for backlinks.

Link prospecting: Identifying authoritative websites in the industry to target for backlinks.

Outreach and relationship building: Reaching out to authoritative websites in the industry to build relationships and acquire backlinks.

Guest blogging: Writing high-quality, optimised blog posts for authoritative websites in the industry to acquire backlinks.

Omnipresence Retargeting

Omnipresence retargeting SEO service is a specialised service offered by some SEO agencies that aims to keep a brand in front of its target audience by showing them targeted ads across multiple platforms. This service involves using retargeting technology to display ads to users who have previously visited a website or engaged with a brand’s content online, across multiple platforms such as social media, Google search results, and other websites that support display ads.

Retargeting strategy development: Developing a strategy for retargeting ads to users who have engaged with a brand’s content online.

Ad creation: Creating high-quality, optimized ads that are designed to target specific segments of the brand’s audience.

Platform selection: Selecting the platforms that will be used for retargeting, such as social media, Google search results, and other websites that support display ads.

Ad placement and optimisation: Placing ads on selected platforms and continually optimising them to improve their performance and effectiveness.