About
Since I launched my first website, watched visitors trickle in and made my first dollar…
Articles by Duncan
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7 Things eCommerce Stores Can Learn From Supermarkets
7 Things eCommerce Stores Can Learn From Supermarkets
By Duncan Jones
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5 Ways One Of Australia’s Biggest eCommerce Companies Plans To Grow This Year
5 Ways One Of Australia’s Biggest eCommerce Companies Plans To Grow This Year
By Duncan Jones
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How we grew Australian Ethical’s monthly super signups by 255%
How we grew Australian Ethical’s monthly super signups by 255%
By Duncan Jones
Activity
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This week talking to my sister I realised - my Dad is my greatest mentor. Over the last month he and my mum lived with us in Lennox Head and through…
This week talking to my sister I realised - my Dad is my greatest mentor. Over the last month he and my mum lived with us in Lennox Head and through…
Liked by Duncan Jones
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Here's another super fascinating article from the DOJ Antitrust trial docs. Years ago I wrote an article that said Ad Rank is where Google could hide…
Here's another super fascinating article from the DOJ Antitrust trial docs. Years ago I wrote an article that said Ad Rank is where Google could hide…
Liked by Duncan Jones
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Congratulations Arkana Energy on winning a 2024 SunWiz Top Solar Company Award. Your 2023 installation volumes propelled you into the Top 5 solar…
Congratulations Arkana Energy on winning a 2024 SunWiz Top Solar Company Award. Your 2023 installation volumes propelled you into the Top 5 solar…
Liked by Duncan Jones
Experience
Education
Licenses & Certifications
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Google Adwords Certified
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Google Analytics Certified
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Publications
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5 ways this mature eCommerce company is expanding this year
Redbubble is one of Australia’s oldest eCommerce companies, find out how it plans to grow its revenue to $172.2 million this year.
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How we grew Australian Ethical's monthly super signups by 255%
How we used a growth focused online marketing approach spanning a wide range of channels to achieve success for Australian Ethical.
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A Review Of 'Boat Insurance' Advertisers On Google Adwords
With an estimated cost-per-click (CPC) of around $11 and 3,600 searches per month, there’s no doubt that “boat insurance” is a valuable keyword. And from what I found of the advertisers vying for the top positions, almost all of them are leaking money with Google.
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Case study: Where should your button link to?
Web Profits
Through many years of split-testing we have found that the key to a successful “above-the-fold” section of a website or landing page is a well-written headline and a strong call-to-action. But where should the call-to-action button link to? That was what we wanted to find out.
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How to create forms that convert
Web Profits
Web forms are a commonly overlooked feature of websites and landing pages that can have a big impact on conversion rates. The copy, layout and design of a form is important, and can be the difference between getting or losing a lead. Despite the impact forms have, they are rarely changed or tested, leaving a big opportunity to improve overall conversion rates.
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Should I bid on my own brand name in Adwords?
Web Profits
On 21 March 2013, Google announced a change in Trademark policy that applies to all advertisers in Australia. The policy came into effect on April 23 and has changed your competitor’s ability to bid on your brand name, having a number of implications for your Search strategy. This policy change has meant it is worth revisiting a commonly asked question from clients: ‘Should I bid on my own brand name in Adwords?’.
Honors & Awards
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Top 5 Solar Installer in Australia 2023
SunWiz
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Technology Growth Company Of The Year
Australian Growth Company Awards
Technology Growth Company of 2022 at the Australian Growth Company Awards.
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2021 Tech Fast 50 (#5)
Deloitte
Cluey Learning was named the 5th fastest growing tech company in Australia in Deloitte's recent Tech Fast 50 awards (with 1,662% growth).
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Rising Agency Of The Year APAC
Microsoft Bing
My team & the agency as a whole were awarded Microsoft Bing's APAC Rising Star Award at its inaugural Global Bing Partner Awards ceremony held in Seattle, USA. The award honours individuals and organisations behind the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and Asia Pacific.
Steve Sirich, General Manager of Bing Ads said: “This award celebrates the high-performing and inspiring work from our global Bing Partner Program, and…My team & the agency as a whole were awarded Microsoft Bing's APAC Rising Star Award at its inaugural Global Bing Partner Awards ceremony held in Seattle, USA. The award honours individuals and organisations behind the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and Asia Pacific.
Steve Sirich, General Manager of Bing Ads said: “This award celebrates the high-performing and inspiring work from our global Bing Partner Program, and the results realised by our partners and their customers.” -
Technology Scale-up Edtech of the Year Award
Hamilton Locke
Winner of the 2021 Technology Scale-up Edtech of the Year Award.
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Join now to viewMore activity by Duncan
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Managing board meetings under pressure is tough enough, especially if you’re a not for profit, who has the same level of governance complexity with…
Managing board meetings under pressure is tough enough, especially if you’re a not for profit, who has the same level of governance complexity with…
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Excited to be joining the 1KOMMA5° team as part of Arkana Energy Group and helping contribute to their mission of limiting global temperature…
Excited to be joining the 1KOMMA5° team as part of Arkana Energy Group and helping contribute to their mission of limiting global temperature…
Shared by Duncan Jones
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Mit Arkana Energy Group wird der größte Anbieter für Photovoltaik, Stromspeicher und Ladeinfrastruktur in Queensland Teil von 1KOMMA5°. Damit ist…
Mit Arkana Energy Group wird der größte Anbieter für Photovoltaik, Stromspeicher und Ladeinfrastruktur in Queensland Teil von 1KOMMA5°. Damit ist…
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Thank you to SunWiz - Advisor to Solar Businesses for the award and recognition. The Arkana team look forward to generating even more Positive…
Thank you to SunWiz - Advisor to Solar Businesses for the award and recognition. The Arkana team look forward to generating even more Positive…
Liked by Duncan Jones
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If email is one of your key revenue channels, don’t bank on that being the case throughout 2024. If you’re working within an eComm business, you’ll…
If email is one of your key revenue channels, don’t bank on that being the case throughout 2024. If you’re working within an eComm business, you’ll…
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