By MAD Content
04/22/2017 I've been the client and I've been the video supplier. I know both sides and these are a few thoughts about the very beginning of the video creation process.
There's a lot to consider when you start to think about using video as part of your marketing solution, either for your own business, or for your clients. The first point I want to talk about is establishing a budget. Here's a couple of things to think about as you start the journey.
First top tip: The meeting between client and your video supplier
As a client you should set a budget and let your supplier know what that budget is. Even if it's ballpark (especially if it's ballpark). Almost every single aspect of the production will rely on clarity of budget . Most good suppliers will have an abundance of creative ideas, but at the end of the day the creative treatment for your next video project will rely utterly on the scope of the budget.
If you're not sure what sort of budgets get you what sort of video production contact our team for ideas
Second top tip: Know when your own ideas don't fit your budget.
Be realistic. And if you don't know what is realistic then just ask. Seriously, ask. You are the guardian of your message and your brand. The video supplier's role is to bring you ideas that fit your marketing objectives, and most importantly, your budget. Take a look at some of the examples on our video page.
Third top tip: Be prepared to pay for quality work.
Your video will represent your brand or organisation. The quality should directly represent how you want your audience to see you. You could pull out your cellphone and shoot something yourself - but does this give you a look that you want your prospective clients to see? Quality video production from experienced people does come with a cost attached. We keep all budgets as low as possible, plus we're completely transparent as to where all the costs are going. The best part is that you get a tangible product (your video) at the end and you can literally see the results of your spend right on screen.
Fourth Top Tip: Trust
The very best video productions are a partnership between the client and the supplier.
Those relationships foster creativity and innovation and engagement. Establishing honest and clear communication around cost in the very first instance is the first, of many, baby steps to making content that takes giant strides.
Let's go for a walk.
Co-Founder at MAD Content
We are a video production and advertising company based in Auckland. From concept to delivery, we produce video campaigns for social media, TVC and digital media. Our clients range from FMCG, food, construction, engineering, insurance, education to advertising agencies.We produce videos for:Digital …