Welcome to Guilty as Sin, New Zealand’s best online shop for the most coveted designer fashion and homewares.

The companies’ philosophy is simple: everything we buy in for the store, we desire for ourselves – Guilty delivers a highly edited collection of must-haves for each season, from New Zealand and around the world.

Guilty as Sin is a New Zealand based fashion store located in the city of Napier. Since opening the doors of its first boutique in 2008, Guilty quickly forged its reputation as a “destination for fashion”, with its carefully curated collections of both established and up and coming brands. We source the best of what NZ has to offer, as well as bringing you all of your favourite international brands and coveted designers. It is hugely important to us that you have a seamless online shopping experience, from the fantastic customer service we offer to speedy delivery in beautiful packaging.